Evaliuation Question 4

How effective is combination of your main product and ancillary tasks?

We as a group created a Soundcloud audio for this question:

Link> https://soundcloud.com/log-city/media-evaluation-podcast

Evaluation Question 3

How did use media technologies in the construction and research, planning and evaluation stages?

Link> https://www.youtube.com/watch?v=cnKeGHjzjrM#action=share

Evaluation Question 2

what have you learnt from your audience feedback?

We had many ways we decided to collect our audience feedback, for our final music video. We used online feedback through DeviantART and general paper responses (by anonymous young teenager in secondary school, as our media teacher presented our product in some of his ks3 and ks4 lessons). Audience satisfaction surveys are extremely beneficial for valuable information. They do, however come with certain disadvantages.

To get our target audience feedbac, I posted a lin onto DeviantART as I have quite a lot of global watchers (followers). This allows me to focus on a certain group, allowing for in-depth study of the reactions consumers (audience). Also focus in two parts of the party; the female and male audiences. As Groups should usually be pulled from a pool of applicants that has a very wide set of interests but shares a common intrest in the product. This allows he gathering of data across multiple socio-economic groups. This means that DeviantART has a verity of different target audiences.

In both top feedbacks they talk about the sound quality, which is very difficult to control the volume of the lyrics over the music as we did not have the original sound track. The audience have lack of knowledge of our limit resources to create our music video.

By asking people to share their opinions, experience, perspectives, and expressing their criticism, pointing out the pros/ cons of our music video, can make it clear for us what was successful and what wasn’t.  As a whole, the feedback comments remained positive, though one aspect of criticism which kept upcoming was concerning the repetition of the shots and shot types, which is something common for indie rock genre music videos or any other music videos with low budgets. Also fast pace music usually tends to have more shots, this means more repetitive shot.

The teenage audience’s feedback that we received, was an evidence that young audience demographic were not sure about how to respond to our product compared to some real media conventions, due to the very little knowledge of the base idea of indie rock genre and the conventions. Also not having the knowledge that we learnt though creating the product. Due to the lack of understanding and the knowledge of music conventions, camera set ups and filming, suggests that our young audiences reflect on a holistic view and not the appreciation on the creativity of creating such piece. 

However, as appreciated form the responses the most common advantage about our music video was the creative idea of kid’s performance with the handmade instrument instead of the actual band, they liked the idea of two different locations which portrayed the idea of imagination very clear. They also like our artist’s energetic performance ‘kids got into it’ which made it more interesting to watch. Conversely, it was apparent across the board that our weakest element within the music video was the ‘repetition’ problem which made it boring to our audience. We used repetition not just as concept of indie rock genre is also to keep flow of the video visuals with the lack of the amount of successful shots that we had. Here are some direct responses from the audience, “a bit boring at times”, “boring in some places”, “repetitive” “does get a bit boring as it is repetitive”, “shots were quite repetitive” etc. one interesting but disturbing comment was how we applied ‘gender neutral’ in our music video, which was a concept we never considered, however with this specific style of song, we thought having an artist looking similar to the main artist in The Jacques band singing, perhaps why audiences responded with gender neutral. If we were to reproduce this music video again, we would consider our casting options and clearer introduction as we cut a part of the very beginning of our introduction. Also reflect back more to the artist during her bedroom to balance out the narrative and performance base.

On an optimistic annotation, the positive feedback we received was mostly regarding the editing and filming of our music video and how it suits well with the style of song, which is very appreciated to read. ‘shaky camera work’, ‘camera was steady’, ‘in sync with music’, ‘better + smoother editing’, ‘the camera effects were great’, ‘the lighting is amazing’, ‘the director, editing, and lighting were really good’, ‘creative’, ‘the sound got louder when she put the headphones on, a lot of different shots, editing was good’, ‘loved how the volume changed’, ‘liked how you used younger people. Good cardboard guitars’. These comment clarifies and statues our intentions from the start, where we planned two different locations and having several cuts back and forth through the video, following the generic conventions. The feature which was appreciated by global audience was the ‘lighting’ effects which we incorporated into our music video. It is clear to say that the audience found it creative and symbolic visuals which we constructed as it caught their attentions.

Although younger audience can choose out themes included, I don’t think they can respond to the video on a higher level due to the lack of media knowledge. Looking back at all the audience feedback we collected, I believe our music video was a success and wouldn’t look out of place as a real music video, which is viewed on music channels such as iTunes etc.

Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Online Power-point I Created on Prezi for this specific Question:

Clink the link bellow to view the Power-point

http://prezi.com/yjulkzbrpjip/?utm_campaign=share&utm_medium=copy&rc=ex0share

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