Evaliuation Question 4

How effective is combination of your main product and ancillary tasks?

We as a group created a Soundcloud audio for this question:

Link> https://soundcloud.com/log-city/media-evaluation-podcast

Evaluation Question 3

How did use media technologies in the construction and research, planning and evaluation stages?

Link> https://www.youtube.com/watch?v=cnKeGHjzjrM#action=share

Evaluation Question 2

what have you learnt from your audience feedback?

We had many ways we decided to collect our audience feedback, for our final music video. We used online feedback through DeviantART and general paper responses (by anonymous young teenager in secondary school, as our media teacher presented our product in some of his ks3 and ks4 lessons). Audience satisfaction surveys are extremely beneficial for valuable information. They do, however come with certain disadvantages.

To get our target audience feedbac, I posted a lin onto DeviantART as I have quite a lot of global watchers (followers). This allows me to focus on a certain group, allowing for in-depth study of the reactions consumers (audience). Also focus in two parts of the party; the female and male audiences. As Groups should usually be pulled from a pool of applicants that has a very wide set of interests but shares a common intrest in the product. This allows he gathering of data across multiple socio-economic groups. This means that DeviantART has a verity of different target audiences.

In both top feedbacks they talk about the sound quality, which is very difficult to control the volume of the lyrics over the music as we did not have the original sound track. The audience have lack of knowledge of our limit resources to create our music video.

By asking people to share their opinions, experience, perspectives, and expressing their criticism, pointing out the pros/ cons of our music video, can make it clear for us what was successful and what wasn’t.  As a whole, the feedback comments remained positive, though one aspect of criticism which kept upcoming was concerning the repetition of the shots and shot types, which is something common for indie rock genre music videos or any other music videos with low budgets. Also fast pace music usually tends to have more shots, this means more repetitive shot.

The teenage audience’s feedback that we received, was an evidence that young audience demographic were not sure about how to respond to our product compared to some real media conventions, due to the very little knowledge of the base idea of indie rock genre and the conventions. Also not having the knowledge that we learnt though creating the product. Due to the lack of understanding and the knowledge of music conventions, camera set ups and filming, suggests that our young audiences reflect on a holistic view and not the appreciation on the creativity of creating such piece. 

However, as appreciated form the responses the most common advantage about our music video was the creative idea of kid’s performance with the handmade instrument instead of the actual band, they liked the idea of two different locations which portrayed the idea of imagination very clear. They also like our artist’s energetic performance ‘kids got into it’ which made it more interesting to watch. Conversely, it was apparent across the board that our weakest element within the music video was the ‘repetition’ problem which made it boring to our audience. We used repetition not just as concept of indie rock genre is also to keep flow of the video visuals with the lack of the amount of successful shots that we had. Here are some direct responses from the audience, “a bit boring at times”, “boring in some places”, “repetitive” “does get a bit boring as it is repetitive”, “shots were quite repetitive” etc. one interesting but disturbing comment was how we applied ‘gender neutral’ in our music video, which was a concept we never considered, however with this specific style of song, we thought having an artist looking similar to the main artist in The Jacques band singing, perhaps why audiences responded with gender neutral. If we were to reproduce this music video again, we would consider our casting options and clearer introduction as we cut a part of the very beginning of our introduction. Also reflect back more to the artist during her bedroom to balance out the narrative and performance base.

On an optimistic annotation, the positive feedback we received was mostly regarding the editing and filming of our music video and how it suits well with the style of song, which is very appreciated to read. ‘shaky camera work’, ‘camera was steady’, ‘in sync with music’, ‘better + smoother editing’, ‘the camera effects were great’, ‘the lighting is amazing’, ‘the director, editing, and lighting were really good’, ‘creative’, ‘the sound got louder when she put the headphones on, a lot of different shots, editing was good’, ‘loved how the volume changed’, ‘liked how you used younger people. Good cardboard guitars’. These comment clarifies and statues our intentions from the start, where we planned two different locations and having several cuts back and forth through the video, following the generic conventions. The feature which was appreciated by global audience was the ‘lighting’ effects which we incorporated into our music video. It is clear to say that the audience found it creative and symbolic visuals which we constructed as it caught their attentions.

Although younger audience can choose out themes included, I don’t think they can respond to the video on a higher level due to the lack of media knowledge. Looking back at all the audience feedback we collected, I believe our music video was a success and wouldn’t look out of place as a real music video, which is viewed on music channels such as iTunes etc.

Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Online Power-point I Created on Prezi for this specific Question:

Clink the link bellow to view the Power-point

http://prezi.com/yjulkzbrpjip/?utm_campaign=share&utm_medium=copy&rc=ex0share

Digipack - Album Magazine Advert Design

Digipack- Tour Poster

Digipack- Side Strip

Digipack- Back Album Cover

Digipack- 2. Inside Album Cover

Digipack- 1. Inside Album Cover

Digipack- Front Album Cover

Digipack- Conventions of our Album Magazine Advert

The functions of magazine adverts are:

1. To promote the artist
2. To sell the song
3. To attract target audience, by making it eye catchy

In my research found that most of the conventions of magazine adverts should contain:

• Artist name (This is very important feature as the audience need to know who the name of the band is. As well as, help promote the artists )
• Album/Song title (This is important feature because the consumer needs to know the name of the albumbe to be able to purchase the album )
• The release date (This is important feature because it important to inform the audience about when they are able to start purchasing the album)
• Image of album cover (This is important feature in an advert to identify and know how the the album cover to be able to purchase it)
• Information about album ( This is important feature in an advert for target audience to get a rough idea of what will be in the album and what are the songs would be in the album)
• Where it is available to purchase (This feature is important in a magazine advert as the audience will be informed whether it is available to purchase on iTunes, Amazon etc)
• Record label logo (This is important feature because by knowing which record label they are signed to, we would get an idea of type of record such as professional record or regular recordand what kind of music they’re playing in the album.)
• Websites/ Following the artist (This is important for audience to directly research the artist or also perhaps contact the band if needed to)

For our Album Magazine Advert, its very important to follow these features to promote our artist in very creative way, as well as, keep the advert within the Indie rock genre and in its simplistic design. By using the artist record and contain our artist's icnonography we have embeded on the album and embed it on to our magazine advert. To add to that, add extra features we have not mention in our Album such as iTunes icon to inform the traget audience where they can purchase/download the album.

Digipack- Tour Poster Research & Conventions

During our media class we did a small activity which was to watch a music video of an album by Years & years and create a brief visual of a Tour Poster. Everyone drawing where very similar to each other. This is called synaesthesia. For example, when we hear or see a music video and apply our visuals.  I drew half of the lead singer to show an extreme close up of him and to present his importance. I then add some detailed information of the tour and the band. I also drew their logo which I didn't remember/ recognise before, that left me with making one up hoping for the best it would be similar to their typography, and luckily I visualised it exactly as their logo. After the activity, our teacher handed to us the actual tour poster to compare our visuals to the bands tour poster.

My drawing:

The actual tour poster:

We then deiscussed and researched the conventions of Tour Posters
Tour poster conventions

• Posters usually follow the same themes present in the front and back of their album covers.
• Although the image may differ slightly of have been enhanced with different effects, the posters image usually has similar denotations to the albums image. This usually occurs because the images used on the album and poster are often taken in the same photoshoot, resulting in images of a similar theme.
• When it comes to the text on a poster the name of the artist or the name of the album is usually the biggest size and exactly in the same typography of the band (the type of font the band used for their name).  
• Text is often limited to the album name, the artist's name, the tour name & dates
• Usually the words "new album" or "Out Now" are presented within the poster to draw the audience attention to recognise the album if its NEW or OUT.
• Promotional posters also include information about details of the album and/ or album tour. These details include the venues dates and websites to inform the viewer of he album release and/ or where to obtain tickets for the tour event. 

Digipack- Research & conventions of albums

Conventions overview:

The font of the album cover 

• Hidden meaning
• Title that explains to the audience what the album will be about 
• The exact iconography band name either in bold or simple
•  A simplistic colour scheme/ design 
• Image of the band or no characters

The inside of the album

• Usually the colour scheme is the same as the rest of album
• Blank and plain background
• No characters but usually objects are present within the frame
• Few or no text
• Sometimes album name

The spine of the album

• Name of the record company in recognised font, or logo
• Name of band
• Name of album
• Code linking to the record lable

The Back of the album cover 

• Name of the band at the very top
• Name of the album beneath the band name
• List of songs titles, usually centred or on the  left hand side
• Bar-code in bottom right hand corner
• Name of record company/ who the album has been distributed by
• Copyright and years/ who owns the copy right material

We found out that for different music genre its different style of album for each genre, this helps the consumers to recognise the genre type. For example, in pop music album it tend to have bold and colourful typography, whereas in Heavy-Metal Rock genre tends to be dark colour scheme and deep hidden meaning with dark/ fearless/ strong/ very bold typography.