Research & Planning: Artist (The Jaques) icnography

Iconography defination: Deals with identification, discription of the content image to represent that specific product/ media style. Also the main sybject depicted, the particualr compositions and details used across the media products. Also mean the number of fiqures used, their placing and gestures. (Meaning, like a brand for a specific institiution)


During our media lesson, we did a small activity to define the term 'Iconography' and look at some example of band or any other brands, and discussed about their iconography. We looked at a band that is more broad in the music industry, they are called 'Years & Years'. We saw some of their magazine and posters, we found out that they use their logo/ band name constently through out their brand to represent who they are, this is one of their iconography.
This allows their audience to recognize them through the their name and genre.

After choosing and researching our artist and song, we were then asked to make further research into our chosen artist (The Jacques) and create a collage of iconographies in a powerpoint or word document. This will allow us to accurtely represent them as who they are in our music video. I looked at google images, their twitter and facebook profile of the band, as well as research through their previous music videos that they released on youtube.

When i researched their profiles i found out that they constintly use their band name in a unique font style, specific for their band, it is used throughout their whole productions.

From looking at their music videos and profile pictures, their fasionable style of outfits suits the 'indie' genre style. They usually were dark clothing such as, dark trousers/ jumper, baggy shirts/ t-shirts and doc martins foot wear. In terms of their hair style also suits the indie style genre. Most of the band members have long her, for example, the lead singer Fin has long blond hair which is typical convention of indie rock genre.

The Jacques seems to have a particular syle when making/creating their music video. During Post production editing, the editor applied Andrew Goodwins theory (matching visulas to sound), such as when The Jaques performing the instruments are shown constintly throughout the music video. To add to that, the editor perhaps like to represent them more in Black & white effects in majority of their music videos. The effect makes their videos unquie in style and different to other indie rock genre music videos. It will also help the audience remember them that way. As well as that their songs is more the 90's fastion but combined with this generation to attract their traget audience. The black & white effect helps to reveal a vintage and old video fastion look.