For our music Video we chose The Jacques band that produces Indie Rock genre. In this case I and my group will be studying/ researching similar bands that does the same genre and similiar ideas/concepts ino their videos. This will allow us to represent our chosen band in a high standard concept and conventions within the music video, which will make us produce it similar to big budget music videos.
Imagine Dragons
Imagine Dragons is an American rock band, who formed in 2009. They also produce different genrs within the rock theme including the following, alternative rock, pop rock and indie rock. The band topped the year-end rock ranking for 2013. Imagine Dragons spent nearly two years bringing their passionately inventive brand of alt-rock to arenas around the world.
Their music sound was perfect for "blurring the lines between genres". this was certainly the case for their hit Raidioactive which rose high in the Hot 100, Alternative, and Mainstream Top 40 charts. As a whole, the band's sound is a mix of alternative rock and some pop that focuses on deep bass, strong drums, and powerful vocals. In the music industry, Imagine Dragons' sound is described as distinctly "rhythmic".
Musically, "Radioactive" is an electronic rock song with elements of alternative rock and contains cryptic lyrics about apocalyptic and revolutionist themes.
This song song that has it all – infectious, engaging and memorable melodies, multiple “payoffs,” multiple “magic moments,” deep, engaging lyrics that can be interpreted in a multitude of ways. “Magic moments” are certain aspects of a song that take the listener’s experience to a level far beyond what they were expecting.
The video revolves around a mysterious female drifter (Daddario) who is on a quest to save her friends (Imagine Dragons) from the perils of a sinister, underground puppet-fighting ring. The "Champion" of the fight, a large purple-colored beast, beats and kills innocent stuffed animals and puppets forced to fight. The woman's pink teddy bear puppet enters the ring and fights the "Champion", initially being beaten up. After getting up from the ground, the teddy bear knocks out the champion with a single superpower punch. The owner sends two human body guards to subdue the teddy and both are disintegrated with the teddy's laser vision. The remaining spectators flee, leaving the woman with the owner. She takes a key off the owner's chest and unlocks the band from their dungeon. They walk out leaving the owner in the dungeon. He is then surrounded and attacked by the earlier defeated puppets.
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