3. Analysing Music Video Genre

In an Indie Rock genre, the videos tend to have varying combinations of conventions; such as bright, dark or sometimes black and white depending on the tone of the lyrics and music.

Indie music tend to cover a mixture of narrative and performance base whereby the focal point can either be the main vocalist or the performance of the whole band, or even the band or artist not making an appearance in their music video.

The narrative music videos in this context usually are more representational or symbolic, rather than illustrating the lyrics. In this sense, they are typically quite versatile. The editing techniques differ based on the pace of the Indie music, whereby it can vary from slow to fast pace. The artists are generally presented in a casual manner reflecting upon their outfits. One example could be the band; Kaiser Chiefs.

Kaiser Cheifs band

Examples of their music videos